Sales OS
Direct-to-buyer outbound for services, manufacturing and non-tech B2B.
Built for: Services firms, manufacturers and other non-tech B2B companies.
The call
We build the outbound function you have never had, then run it.
Most of the companies we do this for grew on reputation and word of mouth. That worked, right up until the market moved. Now the pipeline is thinner than it looks, and nobody in the building has built a sales function from nothing before.
So we do it. Who to call, what to say, and the calls themselves. Clarity beats charisma, and control beats hope.
What’s in it
The work, listed out.
- check_circle A defined ideal customer profile (ICP) and target account list, so outbound starts with the right names
- check_circle Direct-to-buyer outbound run by our operators, so pipeline stops depending on who happens to refer you
- check_circle Discovery, qualification and demo support, so your time goes to the buyers who actually qualify
- check_circle Forecast hygiene and pipeline accountability, so the number in the forecast is the number you can plan around
The clock
We don’t sell playbooks. We run the play.
- Week 1
Fit call and setup
Ideal customer profile, target accounts and messaging agreed. If we can’t materially move your pipeline in 90 days, we’ll say so on the first call.
- Week 2
Outbound launches
Real execution begins: email, phone and LinkedIn, run by our operators in your systems and under your name.
- Weeks 4–6
Meetings start landing
Qualified meetings with real buyers typically begin arriving in this window.
- Ongoing
Forecastable pipeline
Discovery, qualification and forecast hygiene, with a clean handoff to your close team. Real closed revenue depends on your sales cycle.
We measure ourselves on closed revenue, not activity. If we’re not moving your pipeline, you should fire us, and we’ll help you do it cleanly.
To be clear
What we do not do.
- We are not an agency.
- We are not an outsourced sales development (SDR) firm.
- We do not offshore the work.
- You will not be handed a playbook to run yourself.
Senior, US-based operators, veteran-led. Every name on your account is somebody you’ll meet on the first call. We choose clients as much as they choose us. If your motion is too far outside what we run, we’ll tell you on the fit call instead of pretending we can run it.
Book a fit call
Tell us the decision you’re trying to make. We’ll tell you whether it’s an engagement, a referral to one of our sister divisions, or something you don’t need us for.
If we can’t materially move your pipeline in 90 days, we’ll say so on the first call.
- mail [email protected]
- call (833) 498-2444
Outbound into a technical buyer goes better when somebody on your side can answer the technical question in the room. The same group runs an independent consulting practice for exactly that: design and design review, signed by the engineer who did it. Technical consultingarrow_forward