Channel OS
An operating system for running a disciplined channel sales function.
Built for: B2B technology vendors and channel-led businesses.
The call
Which of your partners sent you a deal last quarter?
If that answer takes a week to assemble, the answer is the problem. Signed logos that never transacted. Tiers that mean nothing to the partners in them. Co-sell that happens when two reps happen to like each other.
We’re channel-first, not channel-curious. We design the program, recruit and onboard the partners, run the co-sell motion, and keep the operations underneath it working. Built and then run, not diagrammed and handed over.
What’s in it
The channel work, itemised.
- check_circle A partner program with tiers that mean something, so partners know what they get and what it takes to get there
- check_circle Recruitment and onboarding aimed at partners who transact, not partners who sign and go quiet
- check_circle A co-sell motion your partners will actually run, so joint pipeline shows up in the forecast instead of in anecdotes
- check_circle Channel operations, compensation and reporting, so you can tell at a glance which partners are producing
The clock
We don’t sell playbooks. We run the play.
- Week 1
Fit call and setup
Ideal customer profile, target accounts and messaging agreed. If we can’t materially move your pipeline in 90 days, we’ll say so on the first call.
- Week 2
Outbound launches
Real execution begins: email, phone and LinkedIn, run by our operators in your systems and under your name.
- Weeks 4–6
Meetings start landing
Qualified meetings with real buyers typically begin arriving in this window.
- Ongoing
Forecastable pipeline
Discovery, qualification and forecast hygiene, with a clean handoff to your close team. Real closed revenue depends on your sales cycle.
We measure ourselves on closed revenue, not activity. If we’re not moving your pipeline, you should fire us, and we’ll help you do it cleanly.
To be clear
Where the line sits.
- We are not an agency.
- We are not an outsourced sales development (SDR) firm.
- We do not offshore the work.
- You will not be handed a playbook to run yourself.
Senior, US-based operators, veteran-led. Every name on your account is somebody you’ll meet on the first call. We choose clients as much as they choose us. If your motion is too far outside what we run, we’ll tell you on the fit call instead of pretending we can run it.
Book a fit call
Tell us the decision you’re trying to make. We’ll tell you whether it’s an engagement, a referral to one of our sister divisions, or something you don’t need us for.
If we can’t materially move your pipeline in 90 days, we’ll say so on the first call.
- mail [email protected]
- call (833) 498-2444
Partners ask vendors for technical depth the vendor doesn’t always have in-house. When yours do, the same group runs an independent technical practice that can join a partner call as a design authority rather than as somebody with product to move. Technical consultingarrow_forward